SITE International Conference Campaigns

SITE International Conference – Beijing

The Society for Incentive Travel Excellence (SITE) tapped me to create a fresh, compelling visual identity for their upcoming International Conference in Beijing, China. I envisioned a design rooted in stunning photography to capture the energy and elegance of the destination—something visually striking and memorable for a global audience.

In the final stages, the SITE China team provided custom illustrations and calligraphy, which they were eager to include in key materials like the program and pocket schedule. I seamlessly integrated these last-minute elements into the existing design, creating a cohesive look that honored both the event’s international prestige and its local cultural influence.

SITE International Conference Campaigns

SITE International Conference – Orlando

For their Orlando conference, the Society for Incentive Travel Excellence (SITE) wanted a look that captured the spirit of the city—fun, vibrant, and full of energy. I delivered a colorful, playful campaign using bold illustrations and bright, eye-catching hues that set the tone for an engaging and upbeat event.

One of the key elements I developed was an interactive map game designed to encourage attendees to explore the venue and connect with each other. It was a creative way to break the ice and bring a sense of adventure to the networking experience.

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McCormick Distilling Campaign

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IAADFS Campaign