McCormick Distilling Company

McCormick Distilling Co. needed me to create a trade advertisement that would highlight the vibrant personality of their most popular brands. Inspired by the bold colors and visual appeal of the drinks outside the bottle, I developed a playful and eye-catching concept that brought their products to life in a fresh and creative way.

The final piece was widely used for over two years, including a full-spread version that featured a dynamic swirl of bottle images on the left, paired with a curated list of cocktail recipes along the right. The recipe section quickly became a favorite among viewers, adding both practical value and visual interest to the ad.