1OO1 Woodward is a luxurious office-to-apartment conversion, offering high-end residences tailored for elite athletes and ambitious, young professionals eager to embrace downtown living. Nestled in the heart of Detroit, Michigan, these properties start at $1 million, setting the stage for a lifestyle that’s as prestigious as it is modern.

To capture the attention of this discerning audience, we needed a sales center and marketing campaign that exuded sleek sophistication. I was tasked with developing a comprehensive campaign that included everything from the logo and business cards to a grand sales mailer, print ads, and an elegant open house invitation. Additionally, I designed the on-site sales center, a striking 30-foot banner to adorn the building, and a polished one-page website to showcase the property.

On a personal note, I had the opportunity to visit the sales center once it was up and running. The developers—who were my clients—were on-site that day and shared how impressed they were with the final result. They told me it was the best sales center they had ever seen in their real estate careers, and they were genuinely thrilled with both the design and execution. It was a rewarding moment to see the project come to life so successfully and with accolades.