America’s Beauty Show (ABS) Lookbooks

The America’s Beauty Show (ABS) Lookbook 2015 was developed as an exciting new promotional piece to generate early buzz for the upcoming trade show. Designed as a first look into the show’s highlights, it featured previews of new products, services, education sessions, and fashion trends that would define the event.

A standout feature of the lookbook was the inclusion of two pull-out posters showcasing our stunning photo campaign. These were intentionally designed with beauty schools and salons in mind—ideal for posting on bulletin boards to serve as both visual inspiration and a practical “Save the Date” reminder. Distribution included a targeted mailing list as well as a partnership with Modern Salon Magazine, where it was wrapped with an issue to reach a wider beauty industry audience.

The 2015 ABS Lookbook received national recognition, earning both the GDUSA American Inhouse Design Award and the GDUSA American Graphic Design Award—a reflection of its creative impact and strategic execution.