Bertucci’s – Restaurant Branding & Menu Design

For two years, I worked closely with Bertucci’s, an Italian restaurant brand known for its warm, inviting atmosphere and handcrafted cuisine. My role included redesigning the main menus, inserts, and table tents to create a more cohesive and visually appealing dining experience.

Collaboration with the client was key—from overseeing food photoshoots to ensuring every dish looked its best through careful art direction and light retouching. I followed detailed brand guidelines that extended to everything from the specific bowls and plates used in photography to the carefully refined menu language that conveyed Bertucci’s signature welcoming tone. The result was a refreshed set of materials that stayed true to the brand while enhancing its in-restaurant presentation and guest experience.